The 5 Video Marketing Tips

Video marketing (or online video marketing) is such a powerful new strategy because it combines the power of television with the targeted precision of internet marketing. Video marketing takes you to the people who are most likely to embrace your product or service. Video is the new sales force. Video stirs curiosity, can generate excitement and arouse a healty positive response even before it is opened.

Up until couple of years ago, video marketing it was out of reach for the most small business Netpreneurs. In today higly competitive Internet days, with the right talent and a desire to succeed, you have a shot at being a "video marketer" for 1/10th or 1/20th of the cost. A whole new creative world has opened up, thanks to the arrival of several new consumer technologies like high-quality and low-priced digital video, powerful desktop PCs, inexpensive and easy-to-use video editing software plus a new distribution channel on the Internet.

And as T1, broadband DSL and cable modem access increase, so will the audience for digital video on the Net. In addition to the Internet, numerous new devices and appliances are already or it will be available to distribute your own video presentations. We are already seen short video messages on airplanes, busses, in hotel lobbies, in stores, and through interactive TV.

But the natural rising popularity of video brings a very big challenge. As you will learn on the next video marketing pages, the challenge will be for the moment to discover the perfect balance between the need for smaller video file sizes for the best possible quality. This is where video compression come in, a not so perfect technology for our Internet needs. On the other hand, video has many commonly used file formats, and those file formats each come with unique and sometimes complicated set of options.

To produce and showcase your own streaming video presentation, there are several key steps:


1 - Shoot your video footage (use a digital or web camera; a camcorder is also OK)
2 - Capture (input video onto your PC/Mac hard-drive using a video capture card or a Firewire connection)
3 - Edit (use the right video editing tool)
4 - Compress/Encode (use a video compression tool)
5 - Distribute (on the Internet, or simply on CD's, DVD's, etc.)


Despite of today's technological limitations, no matter what you'll say, a video presentation will immediately grabs attention! Video presentations are perceived as an invitation to something special, because visitors know that businesses add to them a perceived value.

Visit http://www.mymarketplacesite.com/easyvideoplayer/